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The Value of Kindness in Business

Kindness is an essential component of all strong relationships, both personally and professionally. Businesses which illustrate high humanitarian standards, encourage a stronger level of trust within the team, and shows compassionate leadership.

Kindness is an essential component of all strong relationships, both personally and professionally. Businesses which illustrate high humanitarian standards, encourage a stronger level of trust within the team, and shows compassionate leadership.

A recent article in Harvard Business Review identified how negative and toxic environments can result in a dysfunctional business model. They found that people exposed to rudeness are three times less likely to help others, and that it affects their behaviour with other team members, resulting in negative attitudes and poor work ethics.

Here are 4 ways at why incorporating kindness into your business pays off:

  1. Kindness leads to a strong work ethic

If you’ve ever worked in a negative work environment, you’ll recall how the experience led to a lack of team support and emotional stress. People who work in environments led by kind people are more likely to exhibit a strong work ethic, because kindness spreads like wildfire! Employers are also naturally inclined to hire team members that radiate kindness as it shows that they are interested and willing to put in the work.

  1. Kindness builds quality relationships

Happy employees create a congenial workplace and are more willing to help teammates and clients. Think about it. If you’re surrounded by uplifting people, you are more willing to help others and increase that feeling of social connection. This means that by incorporating kindness into the workplace, you’re not only increasing everyone’s levels of engagement with their job, but also the overall success of the business.

  1. Kindness improves health

A 2005 report found that kindness affects our mental and physical health and speeds up recovery from disease. Practicing kindness is the best medicine. When your business begins to negatively impact on staff health and stress levels, many team members will make the decision to leave and find new jobs that are less intensive. When leaders treat everyone with a level of respect and kindness, they will help others create a heightened state of well-being. This is how a loyal work culture is formed, increasing productivity levels and commitment to the business.

  1. Kindness develops genuine client service

A business that goes above and beyond with clients, and makes sure their needs are met, helps develop genuine client relationships. By demonstrating  you value customers, you will attract loyal clients. In a world that’s driven by competitiveness and greed, it is imperative to show genuine care and effort to keep your clients happy.

About the Author:

This article is written by Catherine Blackford, Founding Director of Bindle, specialising in Australian-made corporate gifts.

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